News: From The Stork Bespoke Baby in Numbers

Source of article:

Having started life just two years ago in 2021, From the Stork Bespoke Baby has grown steadily since opening. Parents themselves, Steph and Andy Lane opened the store to provide gifts and clothing for babies after spotting a gap in the market in their local area of Trentham.

A Strong Year

“Although the country has seen household costs increase and we had tailored our business to prepare for this, we have seen sales increase 18% from 2021 to 2022, and have seen an increase of 11% YTD 2023. Our free personalisation offer has allowed us to remain competitive.”

Old And New Friends

“Our longest term supplier is Blade & Rose, and our newest supplier is Little Dutch.”

In Numbers

• “We currently have six employees and Steph and myself.”

• “The average spend per customer is £21.”

• “There were four boxes in our last delivery.”

• “We change our window displays weekly.”

• “Shop one is about 650 sq ft, or 160 baby blankets. Shop 2 is 1,500 sq ft, or 375 baby blankets.”

Shop Local

“As we’ve only been trading since 2021, I cannot say we’ve seen more people support local business but we do see a huge support from our customers who are very loyal, for which we are very grateful.”

Physical And Virtual

“This year we opened our second shop at a shopping mall about 15 miles away from our first and at the moment, our sales are around 80% from the physical stores and 20% online.”

On The Way

UP“We see our customers looking for something a little bit different and have seen an increase in Nordic style products. We have not really seen any products losing popularity.”

Being Social

“Social media allows us to promote ‘us’ and our products to a wider audience and our local clients. We use it to run competitions, showcase popular products, current offers and to create a place where our customers can communicate with each other and ourselves on a social level, as well as a business.”


“Our standout hero product is our personalised pom pom newborn hats.”

Back to blog